Process Library

Weekly Content Planning

A 60-minute Monday planning cadence that picks three evidence-anchored content pieces and assigns each a single owner.

Marketing 6 steps
When to use

Every Monday, before any new content gets drafted.

Trigger
Runs when: Monday morning, 60 minutes, before drafting any new content

The procedure

6 steps

  1. Pull last week's content performance: what got read, what got shared, what landed flat.
  2. Name the one piece that performed best against the business goal, not the most-read piece.
  3. Pick three topics for the week: one operator story, one industry take, and one product or build update.
  4. Give each topic a one-sentence brief: who it is for, what action it should drive, and the specific evidence it carries.
  5. Assign each piece to a single owner with a Friday deadline.
  6. Drop any topic where you cannot yet name the specific evidence.
Outputs
  • Three briefed pieces with owners and deadlines
  • A last-week performance summary
  • An updated content calendar
Tools
AnalyticsContent calendarCMS
Note: Content with no specific evidence anchor reads like an article anyone could have written. Evidence is what makes it yours.
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Related searches
content planning sop editorial calendar process weekly content cadence content strategy checklist marketing planning sop

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