Process Library

Quarterly Brand Voice Audit

A quarterly audit that flags where content drifted toward generic AI and updates the voice guide from real failures.

Marketing 6 steps
When to use

Last week of each quarter, for anyone who owns brand voice.

Trigger
Runs when: Last week of the quarter

The procedure

6 steps

  1. Pull every piece published in the quarter across all channels.
  2. For each, ask whether it sounds like you or whether a generic model could have written it.
  3. Flag every failure; do not retroactively fix them, learn from them.
  4. Find the patterns: where you drifted toward generic and where you held the voice.
  5. Add one specific new rule to the voice guide that would have caught the drift earlier.
  6. Re-share the updated voice guide with everyone who writes.
Outputs
  • A voice-drift list with examples
  • One concrete new rule in the voice guide
  • Distribution to the writing team
Tools
Content archiveVoice guide
Note: Voice guides go stale because the failure modes evolve. Update from your own real failures, not theoretical best practices.
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Related searches
brand voice sop content quality audit editorial standards brand consistency checklist tone of voice guide

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