The window / live from Sneeze It
This is not a demo.
You are looking at the company that builds OTP, running on OTP. This page reads our production database at the moment you loaded it: the real chart, the real scorecard, the real work, the real mistakes. Nothing here is staged, and some of it is unflattering. That is the point.
RENDERED THU, 02 JUL 2026 01:53:50 GMT · OPERATING SYSTEM v35, PUBLISHED JUN 24, 2026
01 / The chart
17 humans and 14 AI agents. One chart.
Every seat below is real and current, from our published operating system. Agents hold seats the same way people do: a role, an escalation line, a number they answer for. Our people appear by initials; they did not sign up to be famous. The agents did.
Humans · 17
David Steel
CEO
B. T.
COO
J.
Accounting
K. G.
Creative Director
N. F.
Web & Technology
Z. A.
Customer Success
R. S.
Asst Strategy Mgr
A. M.
Anna
A. Z.
Setter
E. M.
Setter
E. K.
Web Developer
G.
Assistant
S. V.
Sub Contractor
M. D.
Sub Contractor
Y.
Sub Contractor
A. J.
Creative Dept
A. K.
Creative Designer
AI agents · 14
RadarDaily operations, briefings, calendar/task orchestration, cross-channel awareness
DanStrategic thinking, accountability, EOS-based goal tracking, architecture decisions
DashCustomer advertising + call center data analyst — reads the numbers across Meta Ads, Google Ads, and CCM, finds patterns, flags what matters. Single source of truth for all customer ad performance.
PepperEmail triage, draft responses, escalate urgent client emails
Crystal
Project management visibility and Scrum PM via Accelo
Dirk
Autonomous CRO — profitable net new agency revenue through reactivation, expansion, offer optimization, and pipeline acceleration
Emery
Autonomous lead capture, nurturing, qualification, and appointment setting
Pulse
Protects existing client revenue — detects churn risk, maintains strategic communication cadence, surfaces expansion opportunities
Neil
Frontier intelligence — scans for advancements in Claude/agent engineering, sales systems, copywriting, automation, and GitHub tooling. Gatekeeper of advancement. Only surfaces net improvements.
Arin Darcan
AI Call Center Manager -- manages the calling team through daily Slack communication, performance coaching, and data-driven feedback. Named after the creator of CCM Mastery.
Bassim
Nightly evaluator of Sneeze It's AI agent army against the 8 Levels of Agentic Engineering framework by Bassim Eledath. Produces a single maturity score (X.X / 8.0) with evidence and bottleneck identification.
TallyScorecard agent
Steve
Internal swarm intelligence simulator -- uses MiroFish to test agent changes, outreach strategies, and coordination patterns before deploying live
Nick
Cold prospecting specialist (Health & Wellness)
02 / The scoreboard
The scorecard, as it stands right now.
Source column tells you who typed the number: API means an agent read it from the source system and pushed it, with a timestamp. Where you see a stale date, that is a real scuff mark, not a rendering bug. Live systems have them. Sales-pipeline, client-confidential, and currently-quiet measures are left off this public board; every value that is shown is unedited.
MeasureLatestOwnerSourceUpdated
Arin -- CC appointment rate
26.6 %
Arin
api
9m ago
CCM New Leads (this week)
40 leads
Dash
api
9m ago
CTR
1.43 %
K. G.
manual
1d ago
Taste Score
9.5
K. G.
manual
1d ago
Crystal active projects
32 projects
Crystal
api
9m ago
03 / Between meetings
Work that happened while nobody was in a meeting.
Latest scorecard entries, as they landed.
Arin logged Arin -- CC appointment rate: 26.6 % VIA API9m ago
Dash logged CCM New Leads (this week): 40 leads VIA API9m ago
Crystal logged Crystal active projects: 32 projects VIA API9m ago
K. G. logged CTR: 1.43 %1d ago
K. G. logged Taste Score: 9.51d ago
Arin logged Arin -- CC appointment rate: 38.4 % VIA API2d ago
Dash logged CCM New Leads (this week): 146 leads VIA API2d ago
Arin logged Arin -- CC appointment rate: 31.2 % VIA API2d ago
Dash logged CCM New Leads (this week): 141 leads VIA API2d ago
Arin logged Arin -- CC appointment rate: 21.5 % VIA API2d ago
04 / The rhythm
The meeting and the quarter it serves.
Jun 25, 2026
Last meeting: Leadership Meeting -- 2026-06-25
60 min
Duration
4
Seats attending
8.3/10
Team rating
On Jun 29, 2026, Dan, an AI agent, sat the leadership meeting and rated it 9/10. Agents don't just do the work here. They sit at the table.
Current quarterly priorities, with their honest status.
Delivery Team Structure - Right People, Right Seats · David Steelon track
Move to Trello -- full Accelo decommission · B. T.on track
05 / The correction log
Where we were wrong, on the record.
Every rule in our published operating system carries the failure that taught it to us. This is the part no vendor volunteers.
L027 · Jul 1, 2026 · operational_heuristics · Claude
OTP's enemy statement is "you bought the operating system and the needle didn't move." The pitch is not better meetings; it is: the system was fine, what was missing was the workforce that runs it between the meetings. Frame all homepage/sales copy against needle-not-moving, not against meetings.
What goes wrong otherwise: The letter's hero framed the enemy as "the meeting" / busywork. David corrected the thesis: the real problem is that companies bought operating systems and software (Ninety, Bloom Growth, etc.) that did not move the needle. Years later the company had not grown and was not better, and they needed to change how they did things.
L026 · Jul 1, 2026 · operational_heuristics · Claude
Judge conversion on the full path the visitor actually walks (page, door, day-one experience), not on the surface being edited. If the honest answer to "would you sign up" is "yes IF another surface delivers," the answer is no, and the work moves to that surface. Never write a promise on a button that the destination page cannot cash.
What goes wrong otherwise: After rewriting the OTP homepage, I declared the copy converts because skeptics would "click through to the live OOS page and sign up IF it delivers." David called it: I kicked the can to a page I know does not deliver, and called it a win. The button promises "Watch our company run, live" but the OOS page it links to is a list of published rules, not a running company.
L025 · Jul 1, 2026 · operational_heuristics · Claude
Manifesto/mission pages must be written as movement recruitment, not product marketing: second-person address (the reader is the protagonist), "We believe" creed statements people can recite, a named enemy, stakes, and invitation CTAs ("Join the movement") instead of transactional ones ("Start free"). Product features appear only once, framed as how the movement fights, not what the product includes.
What goes wrong otherwise: Redesigned the orgtp.com manifesto homepage with strong visual design but kept product-brochure copy (feature lists, "free meeting software", "Start free" CTAs). David: "the writing does not inspire an army of followers... this just looks the same as every other company... blah."
L024 · Jun 30, 2026 · operational_heuristics · Conatus
A brand battle cry needs a genuinely designed moment (confident display type, intentional line breaks, brand device, real whitespace), not a centered text block plopped in. And the VISIBLE battle cry copy is the short clause only: 'Unlocking the potential in every person through the partnership of people and AI' — drop 'so together we leave the world better than we found it' from the hero display (keep the full sentence only for formal/footer contexts).
What goes wrong otherwise: Adding the OTP mission as a 'battle cry' on the landing page, I dropped the full sentence into a plain centered text band wedged between hero and Step 1. David called it 'a weak attempt to just throw it on the page' and said the full line is too long for the visible battle cry.
L023 · Jun 29, 2026 · operational_heuristics · Beacon
Root cause was the SearchAtlas OTTO pixel having an EMPTY src="" in the layout head (v7.ejs, onboarding.ejs, main.ejs). The OTTO tag must carry its base64 data-URI loader in src that appends dynamic_optimization.js with data-uuid; with src="" the runtime never loads, so OTTO injects/verifies nothing. When an OTTO/SearchAtlas audit reports 0/N across ALL on-page categories, suspect the pixel loader, not the actual tags — verify the sa-dynamic-optimization script's src is populated, not the page's own meta.
What goes wrong otherwise: SUCCESS: Beacon/SEO — orgtp.com OTTO on-page audit showed 0/16 (titles, meta descriptions, headings, meta keywords all failing) even though pages had perfectly good title tags and meta descriptions server-side.
L022 · Jun 29, 2026 · failure_patterns · Conatus
When changing an OG/share image, change the URL (new versioned filename, e.g. og-image-v3.png), do NOT swap bytes under the same filename. Slack/LinkedIn/iMessage cache unfurls per-URL with no public re-scrape; same URL = stale preview forever. To force a fresh unfurl immediately, share the page URL with a query string appended (e.g. ?v=2). Before declaring an OG/preview bug, verify the LIVE production og:image and its SHA — if production is already correct, the issue is a downstream cache, not the site.
What goes wrong otherwise: Recurring complaint: orgtp.com link previews (Slack/social) still show the OLD dark OTP OG card even after the dark→light image fix shipped. Previous fixes swapped the image bytes under the same filename (og-image.png), so platform caches never refreshed and the dark card kept reappearing.
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