Process Library

Daily Distribution Check

A 15-minute daily pass to confirm posts fired, reply to comments inside 24 hours, and promote anything outperforming.

Marketing 5 steps
When to use

Once a day for anyone running owned and social channels.

Trigger
Runs when: Once daily, 15 minutes

The procedure

5 steps

  1. Open every channel you publish on and confirm each scheduled post fired and renders correctly.
  2. Pull engagement on the previous day's post: comments, replies, DMs, shares.
  3. Reply to every comment within 24 hours of posting.
  4. Spot any topic running hotter than expected and promote it across more channels.
  5. If a post is flat, below half the channel's 30-day median, log it but do not over-react to a sample of one.
Outputs
  • All scheduled posts confirmed live
  • Comments replied to within 24 hours
  • A note on which post outperformed
Tools
Channel dashboardsScheduler
Note: Most content fails because nobody worked the comment thread in the first 24 hours. The post starts the conversation; it is not the conversation.
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Related searches
social media sop content distribution process community management checklist daily marketing routine engagement sop

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