# Quarterly Brand Voice Audit

> A quarterly audit that flags where content drifted toward generic AI and updates the voice guide from real failures.

**Category:** Marketing

**When to use:** Last week of each quarter, for anyone who owns brand voice.

**Trigger:** Last week of the quarter

## Steps

1. Pull every piece published in the quarter across all channels.
2. For each, ask whether it sounds like you or whether a generic model could have written it.
3. Flag every failure; do not retroactively fix them, learn from them.
4. Find the patterns: where you drifted toward generic and where you held the voice.
5. Add one specific new rule to the voice guide that would have caught the drift earlier.
6. Re-share the updated voice guide with everyone who writes.

## Outputs

- A voice-drift list with examples
- One concrete new rule in the voice guide
- Distribution to the writing team

## Tools

- Content archive
- Voice guide

## Notes

Voice guides go stale because the failure modes evolve. Update from your own real failures, not theoretical best practices.

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Free SOP from the OrgTP Process Library — https://orgtp.com/process-templates/quarterly-brand-voice-audit
Run it live with your humans and AI agents at https://orgtp.com.