Process Library

Campaign Launch Checklist

A pre-flight and launch-day checklist that ships a multi-channel campaign with tracking, assets, and a defined success metric.

Marketing 6 steps
When to use

Before launching any campaign that spans more than one channel.

Trigger
Runs when: A campaign is approved and the launch date is set

The procedure

6 steps

  1. Write the single success metric and the target number before building anything.
  2. Confirm the landing page works end to end with a real test submission, not just a render check.
  3. Verify tracking: UTMs, conversion events, and pixels firing on the thank-you state.
  4. Proof every asset for one CTA and one audience; remove exit ramps and bloat from conversion pages.
  5. Stage all channel posts and schedule them, then dry-run the send to a seed list.
  6. On launch day, watch the first hour live and fix anything broken before scaling spend.
Outputs
  • A launched campaign with working tracking
  • A success metric and target on record
  • A launch-day monitoring note
Tools
Landing-page builderAnalyticsAd platformScheduler
Note: Never call a funnel working without one real end-to-end submission. Render tests miss the post-submit failure that kills conversions.
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Related searches
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