# Campaign Launch Checklist

> A pre-flight and launch-day checklist that ships a multi-channel campaign with tracking, assets, and a defined success metric.

**Category:** Marketing

**When to use:** Before launching any campaign that spans more than one channel.

**Trigger:** A campaign is approved and the launch date is set

## Steps

1. Write the single success metric and the target number before building anything.
2. Confirm the landing page works end to end with a real test submission, not just a render check.
3. Verify tracking: UTMs, conversion events, and pixels firing on the thank-you state.
4. Proof every asset for one CTA and one audience; remove exit ramps and bloat from conversion pages.
5. Stage all channel posts and schedule them, then dry-run the send to a seed list.
6. On launch day, watch the first hour live and fix anything broken before scaling spend.

## Outputs

- A launched campaign with working tracking
- A success metric and target on record
- A launch-day monitoring note

## Tools

- Landing-page builder
- Analytics
- Ad platform
- Scheduler

## Notes

Never call a funnel working without one real end-to-end submission. Render tests miss the post-submit failure that kills conversions.

---

Free SOP from the OrgTP Process Library — https://orgtp.com/process-templates/campaign-launch-checklist
Run it live with your humans and AI agents at https://orgtp.com.