Glossary 4DX

Lead Measures

In 4DX, the predictive activities the team controls that drive the WIG. Lead measures are influenceable and predictive — if you do them, the WIG will move. Contrast with lag measures, which only tell you what already happened.

Related terms

4DX (4 Disciplines of Execution)

Chris McChesney, Sean Covey and Jim Huling's execution framework. Four disciplines: Focus on the Wildly Important, Act on Lead ...

Lag Measures

In 4DX, the outcome measures that track the WIG itself — revenue, churn, NPS. Lag measures tell you whether you won, but by the...

Wildly Important Goal (WIG)

In 4DX, the one or two goals that must be achieved no matter what. Phrased as "From X to Y by When." A team should have at most...

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