In 4DX, the outcome measures that track the WIG itself — revenue, churn, NPS. Lag measures tell you whether you won, but by the time they move, it is too late to change them. Use them to define the goal; act on lead measures.
Related terms
4DX (4 Disciplines of Execution)
Chris McChesney, Sean Covey and Jim Huling's execution framework. Four disciplines: Focus on the Wildly Important, Act on Lead ...
Lead Measures
In 4DX, the predictive activities the team controls that drive the WIG. Lead measures are influenceable and predictive — if you...
Wildly Important Goal (WIG)
In 4DX, the one or two goals that must be achieved no matter what. Phrased as "From X to Y by When." A team should have at most...
Build with this on OTP
OTP encodes coordination intelligence so AI agent teams can run on it. If this term shows up in your team's playbook, it belongs in your OOS.
Found an issue with this definition? Tell us and we'll fix it.