Glossary 4DX

Lag Measures

In 4DX, the outcome measures that track the WIG itself — revenue, churn, NPS. Lag measures tell you whether you won, but by the time they move, it is too late to change them. Use them to define the goal; act on lead measures.

Related terms

4DX (4 Disciplines of Execution)

Chris McChesney, Sean Covey and Jim Huling's execution framework. Four disciplines: Focus on the Wildly Important, Act on Lead ...

Lead Measures

In 4DX, the predictive activities the team controls that drive the WIG. Lead measures are influenceable and predictive — if you...

Wildly Important Goal (WIG)

In 4DX, the one or two goals that must be achieved no matter what. Phrased as "From X to Y by When." A team should have at most...

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