In 4DX, the one or two goals that must be achieved no matter what. Phrased as "From X to Y by When." A team should have at most two WIGs. More than two is the same as none.
Related terms
4DX (4 Disciplines of Execution)
Chris McChesney, Sean Covey and Jim Huling's execution framework. Four disciplines: Focus on the Wildly Important, Act on Lead ...
Lead Measures
In 4DX, the predictive activities the team controls that drive the WIG. Lead measures are influenceable and predictive — if you...
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