Glossary 4DX

Wildly Important Goal (WIG)

Also known as: WIG, Wildly Important Goal

In 4DX, the one or two goals that must be achieved no matter what. Phrased as "From X to Y by When." A team should have at most two WIGs. More than two is the same as none.

Related terms

4DX (4 Disciplines of Execution)

Chris McChesney, Sean Covey and Jim Huling's execution framework. Four disciplines: Focus on the Wildly Important, Act on Lead ...

Lead Measures

In 4DX, the predictive activities the team controls that drive the WIG. Lead measures are influenceable and predictive — if you...

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