Glossary OKRs

Stretch Goals

Goals set deliberately beyond what the team thinks is achievable, on the theory that aiming for 10x changes the strategy in ways aiming for 10% never would. Used in OKRs and in many growth-stage operating systems.

Related terms

Aspirational OKRs

OKRs deliberately set so high that hitting 70% is considered a win. Used to push teams beyond incremental thinking. Google dist...

OKRs (Objectives and Key Results)

A goal-setting framework popularized by Andy Grove at Intel and adopted by Google. An Objective is a qualitative direction. Key...

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