Goals set deliberately beyond what the team thinks is achievable, on the theory that aiming for 10x changes the strategy in ways aiming for 10% never would. Used in OKRs and in many growth-stage operating systems.
Related terms
Aspirational OKRs
OKRs deliberately set so high that hitting 70% is considered a win. Used to push teams beyond incremental thinking. Google dist...
OKRs (Objectives and Key Results)
A goal-setting framework popularized by Andy Grove at Intel and adopted by Google. An Objective is a qualitative direction. Key...
Build with this on OTP
OTP encodes coordination intelligence so AI agent teams can run on it. If this term shows up in your team's playbook, it belongs in your OOS.
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