A goal-setting framework popularized by Andy Grove at Intel and adopted by Google. An Objective is a qualitative direction. Key Results are 3-5 quantitative outcomes that prove the objective was achieved. Set quarterly or annually, scored at the end of the period.
Related terms
Aspirational OKRs
OKRs deliberately set so high that hitting 70% is considered a win. Used to push teams beyond incremental thinking. Google dist...
Committed OKRs
OKRs the team is expected to fully achieve. Failing to hit 100% is a problem that warrants a postmortem. Contrast with aspirati...
Key Result (OKR)
In OKRs, a measurable outcome that proves the Objective was hit. 3-5 per Objective. Each Key Result must be quantitative and bi...
Objective (OKR)
In OKRs, the qualitative goal — what you want to accomplish. Should be inspirational, time-bound, and clearly directional. Bad:...
Build with this on OTP
OTP encodes coordination intelligence so AI agent teams can run on it. If this term shows up in your team's playbook, it belongs in your OOS.
Found an issue with this definition? Tell us and we'll fix it.