Glossary OKRs

OKRs (Objectives and Key Results)

Also known as: Objectives and Key Results

A goal-setting framework popularized by Andy Grove at Intel and adopted by Google. An Objective is a qualitative direction. Key Results are 3-5 quantitative outcomes that prove the objective was achieved. Set quarterly or annually, scored at the end of the period.

Related terms

Aspirational OKRs

OKRs deliberately set so high that hitting 70% is considered a win. Used to push teams beyond incremental thinking. Google dist...

Committed OKRs

OKRs the team is expected to fully achieve. Failing to hit 100% is a problem that warrants a postmortem. Contrast with aspirati...

Key Result (OKR)

In OKRs, a measurable outcome that proves the Objective was hit. 3-5 per Objective. Each Key Result must be quantitative and bi...

Objective (OKR)

In OKRs, the qualitative goal — what you want to accomplish. Should be inspirational, time-bound, and clearly directional. Bad:...

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