Glossary OKRs

Objective (OKR)

In OKRs, the qualitative goal — what you want to accomplish. Should be inspirational, time-bound, and clearly directional. Bad: "Improve sales." Good: "Become the default choice for mid-market fitness chains in the Southeast."

Related terms

Key Result (OKR)

In OKRs, a measurable outcome that proves the Objective was hit. 3-5 per Objective. Each Key Result must be quantitative and bi...

OKRs (Objectives and Key Results)

A goal-setting framework popularized by Andy Grove at Intel and adopted by Google. An Objective is a qualitative direction. Key...

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