In OKRs, the qualitative goal — what you want to accomplish. Should be inspirational, time-bound, and clearly directional. Bad: "Improve sales." Good: "Become the default choice for mid-market fitness chains in the Southeast."
Related terms
Key Result (OKR)
In OKRs, a measurable outcome that proves the Objective was hit. 3-5 per Objective. Each Key Result must be quantitative and bi...
OKRs (Objectives and Key Results)
A goal-setting framework popularized by Andy Grove at Intel and adopted by Google. An Objective is a qualitative direction. Key...
Build with this on OTP
OTP encodes coordination intelligence so AI agent teams can run on it. If this term shows up in your team's playbook, it belongs in your OOS.
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