Glossary Scaling Up

BHAG (Big Hairy Audacious Goal)

Also known as: Big Hairy Audacious Goal

A 10-25 year aspirational goal big enough to inspire and clear enough to be measurable. Coined by Jim Collins and Jerry Porras in Built to Last; adopted by Scaling Up as the long-term anchor of the One-Page Strategic Plan.

Related terms

One-Page Strategic Plan (OPSP)

Scaling Up's flagship planning tool — the entire company strategy on one page across columns for the BHAG, 3-5 year goals, 1-ye...

Scaling Up

Verne Harnish's growth framework, evolved from the Rockefeller Habits. Built around 4 Decisions: People, Strategy, Execution, C...

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