A 10-25 year aspirational goal big enough to inspire and clear enough to be measurable. Coined by Jim Collins and Jerry Porras in Built to Last; adopted by Scaling Up as the long-term anchor of the One-Page Strategic Plan.
Related terms
One-Page Strategic Plan (OPSP)
Scaling Up's flagship planning tool — the entire company strategy on one page across columns for the BHAG, 3-5 year goals, 1-ye...
Scaling Up
Verne Harnish's growth framework, evolved from the Rockefeller Habits. Built around 4 Decisions: People, Strategy, Execution, C...
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