Agency AI Coordination Playbook
Coordination practices for agencies running AI agent teams that manage client advertising, call centers, project delivery, and sales pipelines. Battle-tested patterns from a 25-agent production deployment.
Ownership
Color-Code Your Agents
Assign each agent a unique color. Use it in dashboards, Slack messages, reports, and status files. When David sees olive green, he knows it is Radar (Chief of Staff). Gold means Dirk (Sales). This is how 25 agents stay visually distinguishable.
What goes wrong without this
All agent outputs look the same. You cannot tell which agent produced a report at a glance. Debugging takes 3x longer because you are mentally mapping names to roles every time.
One Seat, One Owner
Every agent has exactly one job. No agent does two jobs. No two agents do the same job. This prevents overlap, blame diffusion, and the "who owns this?" problem that kills multi-agent teams.
What goes wrong without this
Two agents both think they own client communication. One sends a follow-up email while the other schedules a call. Client gets confused, trust drops. Or: nobody owns it because "that is the other agent's job."
Separate Blast Radius
Tuning one agent must never break another. Each agent reads its own config, writes to its own state file, and has its own error handling. Changes to Agent A should have zero side effects on Agent B.
What goes wrong without this
You update the sales agent's prompt and suddenly the project manager stops including budget context in reports. Shared state or shared prompts created invisible coupling.
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