# Lead Magnet Production

> A process to produce a gated asset that earns the email, from topic validation through the delivery and nurture handoff.

**Category:** Marketing

**When to use:** When you need a new top-of-funnel asset to grow the list.

**Trigger:** A list-growth goal needs a new gated asset

## Steps

1. Validate the topic against a real, searched question, not an internal opinion.
2. Define the one promise the asset makes and the one action it should drive after download.
3. Produce the asset to a specific, usable standard, not a padded page count.
4. Build the gate: a single-field form where reasonable, with double-opt-in if your list requires it.
5. Wire the delivery email and the first two nurture touches before going live.
6. Test the full path from form submit to delivered asset, then publish and promote.

## Outputs

- A published gated asset
- A working capture-to-delivery flow
- A two-touch nurture sequence queued

## Tools

- Design tool
- Form / landing builder
- Email automation

## Notes

The asset earns the email only if it delivers on its one promise within the first minute of reading.

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Free SOP from the OrgTP Process Library — https://orgtp.com/process-templates/lead-magnet-production
Run it live with your humans and AI agents at https://orgtp.com.