# Daily Outbound Prospecting Block

> A repeatable 90-minute daily block to source, verify, and personalize cold outreach to ICP-matched accounts without spray-and-pray.

**Category:** Sales

**When to use:** Run every weekday when you own an outbound number and need a steady top-of-funnel.

**Trigger:** Every weekday, a fixed 90-minute focused block at the same time each morning

## Steps

1. Open the live ICP list. If there is no current list, stop prospecting and build the list first.
2. Pull 20 net-new accounts that match the ICP filter exactly: industry, headcount, buying signals, geography.
3. For each account, identify two named contacts (an economic buyer and a technical buyer) and verify each email with a validation tool before writing.
4. Skip anyone on the kill list: current clients, active competitors, and prior hard bounces.
5. Write a first line per email that names a specific, observable signal about that company, not a flattery line.
6. Send all 20 in one batch on the approved cold sequence.
7. Log every send in the CRM with the disposition and the signal that triggered it.

## Outputs

- 20 verified contacts touched with logged signal source
- CRM activity rows for the day
- Replies and bounces routed into the next-step queue

## Tools

- CRM
- Email-validation tool
- Email sender
- Kill list

## Tips

- A 2% reply on sharp personalization beats a 5% reply on generic templates because the replies come from the right people.
- If you cannot name a specific signal for an account, it is not ICP-qualified yet. Drop it.

## Notes

The quality of the first line is the multiplier on the whole block. Spend the time there, not on volume.

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Free SOP from the OrgTP Process Library — https://orgtp.com/process-templates/daily-outbound-prospecting
Run it live with your humans and AI agents at https://orgtp.com.